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Brainerd Main Street hosts visual merchandising seminar

To assist Brainerd Lakes Area businesses in enhancing visual marketing talents, the Brainerd Main Street program will host the seminar: “Visual Merchandising 101 for the Independent Retailer.”

The seminar, presented by Linda Cahan, of Cahan & Company, Portland, Ore.,

will be 6-8 p.m. Tuesday at The Brainerd Hotel and Conference Center, 2115 S. Sixth St. in Brainerd.

This seminar will focus on simple and affordable visual merchandising ideas that will help retailers create and maintain a strong store image.

said “Visual impact plays a key purpose in buying-decisions for customers. This seminar will help retailers maximize their efforts in the hope of growing their businesses,” said Amy Gray Ellingson, Brainerd Main Street coordinator, in a news release.

Topics to be addressed include:

• How emotional and sensory merchandising creates a memorable bond between your store and your customers.

•How easy and inexpensive display ideas, from the author of “100 Displays Under $100,” can increase traffic to your business.

•How to use color to influence your customers and create more sales.

•Why lighting and signs are important. Learn what’s new, what’s fun and what will enhance your store’s image and brand.

•What works! Review case studies regarding various visual merchandising styles implemented by successful stores.

Cost to attend, which includes a light meal, is $10 for Main Street businesses and $25 for Brainerd Lakes Chamber member businesses outside the Main Street District.

For more information or to register, contact Ellingson at (218) 822-7126 or Registration also is available online at

This seminar is sponsored by Brainerd Main Street as a full member of the Minnesota Main Street program. Businesses in the Brainerd Main Street area receive a discounted fee to participate. Brainerd Main Street takes a comprehensive approach to revitalizing historic business districts. The Brainerd Lakes Chamber coordinates the Brainerd Main Street program with support from the City of Brainerd, private businesses, and a team of volunteers.

Denton (Denny) Newman Jr.
I've worked at the Brainerd Dispatch with various duties since Dec. 7, 1983. Starting off as an Ad Designer and currently Director of Audience Development. The Dispatch has been an interesting and challenging place to work. I'm fortunate to have made many friends, both co-workers and customers.
(218) 855-5889