Northern Tool: "Guys who do stuff buy from me"
DULUTH, Minn. (AP) — If you've got a pickup or a trailer, if you fix your own boat or work the trades, then you're probably Don Kotula's kind of guy. And his customer.
"Guys who do stuff buy from me," says Kotula, a native Iron Ranger who had an idea 30 years ago that ballooned into Northern Tool & Equipment, a national chain of 74 stores seemingly steeped in testosterone.
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