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Driven by a passion to work for themselves, two area women create their own company


Two lakes area women formed their own online and trade show company designed to offer fashion at reduced prices.

Their inventory, sold online and from the back of their traveling van as they set up at trade shows, ranges from designer jeans with bling to name-brand handbags and rhinestone encrusted hats.

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Renee Richardson
Richardson is a Pacelli High School graduate from Austin, Minn., who earned an applied science degree from the University of Minnesota, Waseca, with an emphasis in horse management. She worked extensively in the resort industry. She received an associate’s degree from Central Lakes College, where she was editor of the Westbank Journal student newspaper, as well as a summer intern at the Dispatch. She graduated from St. Cloud State University summa cum laude with a bachelor’s degree in mass communications and interned at the St. Cloud Times covering business while attending SCSU. She's been with the Brainerd Dispatch since 1996.
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