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PrimeTime gains new owners

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PrimeTime Food and Spirits in Breezy Point has new owners and a grand opening is planned this weekend with specials, prizes and giveaways.

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New owners are Brian and Alex Martin and Nate Topp.

Brian Martin said the restaurant, which grew from a ski chalet in the 1960s into a supper club with rock cover bands, is continuing its mainstays with an eye toward quality and developing its own sound. PrimeTime is a half mile off County Highway 11 on Ski Chalet Drive.

The ownership trio took over the restaurant, bar and snow tubing area on May 1. Martin said they tried to do a quick turnaround and in hindsight putting a week or so into training and the change may have been better. After a slightly rocky start as they integrated a new computer system and got their feet wet, Martin said they are now working smoothly. Martin said he’s opened six restaurants and this one was the hardest and he thinks that relates to the tight time frame. Martin said they also had an onslaught he thinks is unique to this area where new restaurants are normally packed after an opening.

This weekend along with the June 8 grand opening, PrimeTime is also offering entertainment with Emily Hammer and Seth Doud and OFOsho along with a wild west stunt show complete with 1869 authentic wagon.

Martin said offerings continue to include prime rib among the menu mainstays. The new PrimeTime includes a live band to play along with karaoke players.

“You fell like a rock star on stage with the band,” Martin said.

PrimeTime’s music scene may now be described as an upbeat, slightly rocky blue grass with local musicians and northern Minnesota bands, Martin said. The bar doesn’t have a cover charge and Martin said the mix of music plays for all ages with soul and funk and easy to dance to sound. The restaurant offers casual dining. Martin said they want to appeal to a wide age range and while the ownership is young at 40, 32 and 26, they want to serve as a spot for every generation. To attract seniors, they have a 15 percent senior discount between 3-6 p.m. Mondays through Thursdays.

For the dining menu, Martin said the food is fresh and not frozen with a house, spinach and Caesar salads, pasta and three steaks to choose from. Salad options include dressings with mango or raspberry pomegranate vinaigrette.

Martin said he’s been in the bar and restaurant industry for 25 years managing multiple establishments. This is his first ownership role along with his brother and friend, who also have experience in the industry. They were looking for an opportunity last year and thought they could make a go of PrimeTime.

Martin’s voice still carries a hint of his home state of New York. He moved to Minnesota from Colorado after his family visited the Brainerd area and thought it would be a wonderful place to raise their daughter. Martin makes his home in Crosslake. They purchased PrimeTime from Dave and Diane North, who owned it for 18 years.

In making the ownership move, Martin wanted to thank the city of Breezy Point and city staff as instrumental in guiding them through licensing and permits.

“The city of Breezy Point was so awesome to us,” Martin said.

PrimeTime is employing about 20 and Martin would like to see that grow to 30 or 40 people. While running a restaurant can be extremely demanding, Martin said having the three of them involved should help with the work load.

This winter, Martin said they want to add a snowboard park. This spring work is going into building a deck, which they hope to have completed by the end of June providing a view of the ski hill. The restaurant includes a party room and they’ve already booked weddings. Martin is also planning to start bean bag leagues.

Nisswa Drug has new owners as Dennis and Sandy Hins turn the downtown mainstay over to new owners Mike and Laura Schwartzwald of GuidePoint Pharmacy of Brainerd. Look for more information in a feature story in next week’s Business and Money section.

A New Pathway’s Thrift and Consignment store is starting at 711 Laurel St. in Brainerd. New Pathways is currently accepting donations for gently used clothing and small household goods.

RENEE RICHARDSON, senior reporter, may be reached at 855-5852 or renee.richardson@brainerddispatch.com. Follow on Twitter at www.twitter.com/Dispatchbizbuzz.

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Renee Richardson
Richardson is a Pacelli High School graduate from Austin, Minn., who earned an applied science degree from the University of Minnesota, Waseca, with an emphasis in horse management. She worked extensively in the resort industry. She received an associate’s degree from Central Lakes College, where she was editor of the Westbank Journal student newspaper, as well as a summer intern at the Dispatch. She graduated from St. Cloud State University summa cum laude with a bachelor’s degree in mass communications and interned at the St. Cloud Times covering business while attending SCSU. She's been with the Brainerd Dispatch since 1996.
(218) 855-5852
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