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Capping a career: Soldner rose from delivery driver to company president

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Brainerd Dispatch
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Capping a career: Soldner rose from delivery driver to company president
Brainerd MN 506 James St. / PO Box 974 56401

After 38 years Marv Soldner, president of Viking Coca-Cola Bottling Company, has expressed his formal intent to retire, the company announced.


Soldner grew up in Remer, with a population of less than 500. His career commenced with Viking Coca-Cola in Brainerd in May of 1976. His first role with the company was as a route delivery driver.

“Marv excelled at every position in Brainerd and was identified as a future leader within the company,” Viking reported.

Soldner relocated to St. Cloud for an opportunity to expand his career in management.

“As the company navigated through a series of acquisitions in the 1980s and 1990s, Marv was an integral part of making those acquisitions successful,” the company reported.

As the company grew in size, so did Marv’s roles, ultimately being named president in January 2012.

“I express my immense gratitude to Marv for his years of relentless partnership, leadership, work ethic, determination, sense of humor and most of all, his extraordinary character,” said Michael Faber, CEO of Viking Coca-Cola Bottling Company. “His legacy is not only the success of the businesses, but what many of us have learned from him over the years. At its core, he has led by example and his example has been successful and principle based decision making.”

In a prepared statement, the company reported it would miss Soldner’s contribution but wished him well in his future retirement as “he has earned and deserves the very best in the years to come.”

Soldner and Viking have established a disciplined timeline during his continued transition work, the company reported. Soldner intends to continue a role within Viking Coca-Cola, Viking Beverages and First Choice Food & Beverage Solutions for the duration of his time.

“The businesses have provided great opportunity for many people, including myself,” Soldner stated in a news release. “Someone told me 38 years ago: Don’t worry about your future, just do your assigned job the best you can, come to work with a good attitude, respect customers and fellow employees and you will succeed.

“As I reflect, that statement is as true today, as it was 38 years ago. Viking has an excellent team that keeps respect for customer service as the center of our business. Our management staff will embrace the change positively and take advantage of the change to improve our organization, with a renewed and fresh focus.”

Denton (Denny) Newman Jr.
I've worked at the Brainerd Dispatch with various duties since Dec. 7, 1983. Starting off as an Ad Designer and currently Director of Audience Development. The Dispatch has been an interesting and challenging place to work. I'm fortunate to have made many friends, both co-workers and customers.
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