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Business Notes Extra


■ Heartwood Senior Living Community gains recognition

Heartwood Senior Living Community in Crosby was awarded the Confident Choices award for Senior Living (Confident Choices) designation, joining more than 50 senior housing communities across Minnesota to receive this unique recognition in 2014.

The Confident Choices program is the first program in Minnesota to offer consumers a way of finding senior living communities that demonstrate higher standards of quality and customer satisfaction.

To earn the Confident Choices designation, a senior living community must commit to higher standards of quality and exceed regulatory expectations.

“Consumers today can choose from a wide and growing variety of senior housing options to meet their unique needs,” said Mary Youle, vice president of Housing and Community Services for Aging Services of Minnesota. “Confident Choices offers seniors and families the peace of mind that their new community has gone the extra mile to provide the very best experience for its residents.”

The Confident Choices program was designed by Aging Services of Minnesota, the state’s largest association of organizations that serve older adults.

The requirements for Confident Choices designation have been developed by experienced senior housing providers and are focused on areas of operation that have a direct impact on the resident experience.

In addition, an Advisory Council of respected consumer advocates and experts, including AARP, the Minnesota Board on Aging, the Minnesota Long-Term Care Ombudsman and the University of Minnesota, play a vital role in shaping Confident Choices standards.

To become a Confident Choices senior housing community, applicants must complete a rigorous application process that includes peer reviews and on-site evaluations. In addition, each provider must reapply for Confident Choices recognition every two years. These high standards of quality and accountability are designed to ensure consumers can be confident about the information they have gathered as they search for a new home.

Some areas of evaluation for the Confident Choices designation include:

• Quality – The provider embraces best practices and operating standards that directly influence resident quality of life.

• Professional Experience – Experienced managers and staff receive training beyond mandatory requirements.

• Customer Satisfaction – The provider measures and responds to changing customer needs.

• Ethical Conduct – The provider embraces and is accountable to the highest standards of ethical integrity and professional standards.

■ Fine Line employees complete training

The Fine Line Salon and Spa, Brainerd, recently had employees complete classes for continuing education.

In the Creative Nail Design (CND) shellac class were Andrea Fordyce, Troyanna Stefan, Pam Boyd and Cindy Sipper. In the Aveda color class were Stefan, Boyd and Katelyn Mowers.


■ Keller Williams Realty professionals contribute to local food shelf

The Keller Williams Realty Professionals Market Center recently participated in a food drive as part of Keller Williams’ National Red Day.

The event was hosted at the Cub Foods locations in both Brainerd and Baxter. The Keller Williams Realty Professionals – Brainerd lakes area office collected a total of 846 pounds of food and more than $543 in cash. All donations were received by the local Salvation Army, Brainerd location on May 8.

“We believe in supporting the community where we live and work,” team leader Carrie Lee says.

The Keller Williams Realty Professionals Market Center was established in 2006 and has 43 associates.


■ Food Manager ServSafe Certification and Exam

A certified food manager will be required in most Minnesota food establishments.

Participants are trained and tested through the Service Serving Safe Food Certification course. Participants will learn about potentially hazardous foods and safe food handling practices, the HACCP system of food safety, setting up standards and completion upon passing the required exam.

Cost is $185. Instructor is Colette Pohlkamp. The class is 8-9 p.m. June 9 and June 10 at Central Lakes College, Business & Industry Center.

Advanced registration is required. Registration deadline is June 2.

For more information, call 855-8118 or 800-933-0346, Ext. 8118 or email

The Dispatch welcomes business notes submissions via email to, or fax to 218-829-0211, mail to Brainerd Dispatch, P.O. Box 974, Brainerd, MN 56401 or use the drop-off box in the alley next to the Dispatch building on James Street. Questions are welcome to Renee Richardson at 855-5852.

Denton (Denny) Newman Jr.
I've worked at the Brainerd Dispatch with various duties since Dec. 7, 1983. Starting off as an Ad Designer and currently Director of Audience Development. The Dispatch has been an interesting and challenging place to work. I'm fortunate to have made many friends, both co-workers and customers.
(218) 855-5889