With New Year’s resolutions just around the corner, consider the popular trend toward a healthy, eco-friendly, compassionate meat-free diet.
According to Harris Interactive, 47 percent of American consumers are reducing their consumption of animal products. USDA projects this year’s per capita chicken and beef consumption to drop by 8% and 17%, respectively, from their 2006 peaks. Similar dramatic drops are projected for pigs and turkeys. Milk consumption has fallen by a whopping 40 percent since 1970.
A number of celebrities are going vegan. They include Bill Clinton, Al Gore, Oprah Winfrey, Ellen DeGeneres, Jay Z and Beyonce. Microsoft founder Bill Gates, PayPal founder Peter Thiel, and Twitter founders Biz Stone and Evan Williams are funding plant-based replacements for meat and eggs.
Fast-food chains like Subway and Chipotle are responding to the growing demand by rolling out vegan options. Taco Bell has found that 43 percent of conversations about meat were negative. The Baltimore, Los Angeles, and San Diego school districts, serving more than a million meals a day, have adopted “Meatless Mondays.”
How about dropping animals from the menu for this New Year’s resolution? Entering “Meatout Mondays” in a search engine brings tons of useful recipes and transition tips.