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Minnesota Lottery looks online to boost sales

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Minnesota Lottery looks online to boost sales
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MINNEAPOLIS (AP) — The Minnesota State Lottery is taking ticket sales online in hopes of boosting play among a wired younger generation who may not be interested in traditional paper tickets.


The lottery has offered tickets online for nearly a year, but the launch was kept so quiet that some gambling critics in the Legislature say they were taken by surprise.

Minnesota Lottery Acting Director Jenny Canfield tells The Associated Press that lottery officials notified then-Gov. Tim Pawlenty and top legislative leaders about their plans at the time. She says Internet subscriptions are less than 1 percent of the lottery's total sales.

New York, New Hampshire, North Dakota and Virginia offer similar online sales, and industry officials say most states with lotteries are giving the idea serious consideration.

Copyright 2011 The Associated Press.

Denton (Denny) Newman Jr.
I've worked at the Brainerd Dispatch with various duties since Dec. 7, 1983. Starting off as an Ad Designer and currently Director of Audience Development. The Dispatch has been an interesting and challenging place to work. I'm fortunate to have made many friends, both co-workers and customers.
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