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Blaine Johnson, also known as "Mr. Holiday", displays his life-sized cardboard p

'Mr. Holiday' known for personality and counting out change

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lifestyles Brainerd,MN 56401
Brainerd Dispatch
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'Mr. Holiday' known for personality and counting out change
Brainerd MN 506 James St. / PO Box 974 56401

For 17 years Blaine Johnson, also known as “Mr. Holiday” has worked at the Nisswa Holiday Station store. As the night manager, Johnson takes care of the business at the store and is a fixture to motorists who stop by for fuel or food. With his hat positioned slightly to the side, Johnson counts out change to the customers sometimes reaching the thousand of dollars. The change isn’t actually in the thousands of dollars, but that’s all part of the personality that “Mr. Holiday” brings to the station. As you walk out of the station, Johnson thanks you for shopping Holiday.


The look and smile have cemented themselves into the Nisswa psyche and everything seems fine when you drive by the station and you see Johnson greeting a customer. For a local, the best treat of all is when, Johnson begins to count out the change for a stranger and begins to head into the thousands of dollars. At first there is astonishment, but usually the stranger gets the joke and Johnson wishes the person well with a “thank you for shopping Holiday.”

The recognition of Mr. Holiday has taken a new twist, Tom Boehland, who does business with the Holiday corporation became acquainted with Johnson. Boehland decided to take the plan to the next level by having a life-size cardboard replica of “Mr. Holiday” printed and placed in the Edina Holiday Station.

Proud of the Edina poster, Johnson brought one into Zorbaz on Gull. He autographed it and it’s positioned prominently in the Lake Shore restaurant. Next, he placed one in the Pickle in downtown Nisswa. He has two more at home and has plans to distribute them somewhere in the city of Nisswa.

Johnson, who is 42, is proud of the fact that the Nisswa Holiday station is 40 years old and he has worked there 17 of those years.

Steve Kohls
I started my career in photography after graduation from Moorhead State College with photography positions at the Daily News in Wahpeton, ND. , Country Echo in Pequot Lakes, The Journal in New Ulm and settling at the Brainerd Dispatch in 1975. I have been teaching fine art black and white and color photography at Central Lakes College for the past 15 years. Currently I have been teaching Underwater Photography for Central Lakes College and the Minnesota School of Diving for the past 7 years. From May to November you can find me at the Mineland Recreation Area either scuba diving and photographing the fish or enjoying the beauty of our area’s newest lakes.
(218) 855-5870