Marcus Theatres drops plan for booze in Fargo movie theater
FARGO – Marcus Theatres is shelving its plan to offer liquor in its Fargo movie theaters, citing reluctance from community leaders and residents.
When Marcus, which operates Fargo’s two major first-run theaters, proposed setting up a lounge and bar area in the West Acres Cinema in February, it was met with resistance from some, including Mayor Dennis Walaker, who said movie theaters were a family-friendly environment that didn’t need booze.
Bob Menefee, the company’s vice president of marketing and communication, said Thursday that the initial pushback made Marcus reconsider its plans.
A “Take Five Lounge,” which would have served liquor and beer along with food, is no longer being included in the multimillion-dollar renovation of West Acres Cinema, Menefee said.
Once the other theater renovations are complete, Menefee said company officials will reconsider applying for a liquor license.
Marcus has Take Five Lounges in four other cities – Duluth, Minn., Mequon, Wis., Brookfield, Wis., and three lounges in Omaha, Neb. It also has full-service restaurants with alcohol service in Mequon, St. Cloud, Minn., and New Berlin, Wis.