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Marcus Theatres drops plan for booze in Fargo movie theater

FARGO – Marcus Theatres is shelving its plan to offer liquor in its Fargo movie theaters, citing reluctance from community leaders and residents.

When Marcus, which operates Fargo’s two major first-run theaters, proposed setting up a lounge and bar area in the West Acres Cinema in February, it was met with resistance from some, including Mayor Dennis Walaker, who said movie theaters were a family-friendly environment that didn’t need booze.

Bob Menefee, the company’s vice president of marketing and communication, said Thursday that the initial pushback made Marcus reconsider its plans.

A “Take Five Lounge,” which would have served liquor and beer along with food, is no longer being included in the multimillion-dollar renovation of West Acres Cinema, Menefee said.

Once the other theater renovations are complete, Menefee said company officials will reconsider applying for a liquor license.

Marcus has Take Five Lounges in four other cities – Duluth, Minn., Mequon, Wis., Brookfield, Wis., and three lounges in Omaha, Neb. It also has full-service restaurants with alcohol service in Mequon, St. Cloud, Minn., and New Berlin, Wis.

Denton (Denny) Newman Jr.
I've worked at the Brainerd Dispatch with various duties since Dec. 7, 1983. Starting off as an Ad Designer and currently Director of Audience Development. The Dispatch has been an interesting and challenging place to work. I'm fortunate to have made many friends, both co-workers and customers.
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