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opinion Brainerd,MN 56401 http://www.brainerddispatch.com/sites/all/themes/brainerddispatch_theme/images/social_default_image.png
Brainerd Dispatch
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His paper on paper
Brainerd MN 506 James St. / PO Box 974 56401

Mike O’Rourke’s editorial about supporting

the newspaper was interesting. I can’t imagine getting the news off a

computer screen every morning. It would be like eating pizza without

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the cheese.

I read two daily newspapers, and without these papers

and a full pot of Folgers Classic Roast, hot and black, my mornings

would be miserable. The TV screen is dark, I don’t know what an iPod

is, and as for computers...well, you guessed it.

We should

bring back the rotary phone, pinball machines, and one-armed bandits.

But, despite being old and obsolete I feel well-informed and content

with my papers, and a weekly news magazine.

Newspapers are

fighting an uphill battle and the hill is getting steeper. Since 2003,

print newspaper ad venue has fallen from $45 billion to $19 billion. In

2012 newspapers lost $16 in print ads for every $1 gained in digital

ads. For the first time since 1978, there are now fewer than 40,000

full-time employees working in newspaper newsrooms.

As this newspaper is fond of quoting Mark Twain, I think a quote is in order — this one for potential advertisers.

During

Mark Twain’s days as an editor of a small Missouri newspaper, he

received a letter from a subscriber, state that he found a spider in

his paper and asked if this was an omen of good or bad luck.

Twain

replied: “Finding a spider in your paper is neither good nor bad luck.

The spider was merely looking over our paper to see which merchant was

not advertising so that he could go to that store, spin his web across

the door, and lead a life of undisturbed peace ever afterward.”

I

hope this paper’s ad manager has (his or her) sales crew out in the

streets on roller skates. I plan on being around for a while yet, and I

want a paper to read in the morning, not a computer screen.

Gary Krueger

Baxter

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