His paper on paper
Mike O’Rourke’s editorial about supporting
I read two daily newspapers, and without these papers
and a full pot of Folgers Classic Roast, hot and black, my mornings
would be miserable. The TV screen is dark, I don’t know what an iPod
is, and as for computers...well, you guessed it.
bring back the rotary phone, pinball machines, and one-armed bandits.
But, despite being old and obsolete I feel well-informed and content
with my papers, and a weekly news magazine.
fighting an uphill battle and the hill is getting steeper. Since 2003,
print newspaper ad venue has fallen from $45 billion to $19 billion. In
2012 newspapers lost $16 in print ads for every $1 gained in digital
ads. For the first time since 1978, there are now fewer than 40,000
full-time employees working in newspaper newsrooms.
As this newspaper is fond of quoting Mark Twain, I think a quote is in order — this one for potential advertisers.
Mark Twain’s days as an editor of a small Missouri newspaper, he
received a letter from a subscriber, state that he found a spider in
his paper and asked if this was an omen of good or bad luck.
replied: “Finding a spider in your paper is neither good nor bad luck.
The spider was merely looking over our paper to see which merchant was
not advertising so that he could go to that store, spin his web across
the door, and lead a life of undisturbed peace ever afterward.”
hope this paper’s ad manager has (his or her) sales crew out in the
streets on roller skates. I plan on being around for a while yet, and I
want a paper to read in the morning, not a computer screen.