About the BNP Paribas Open at Indian Wells Tennis Garden
About the tournament
The BNP Paribas Open at Indian Wells, Calif. has been part of the Coachella Valley since 1976. This year marked the 37th consecutive men’s event and the 24th women’s event. The tours combined for simultaneous play in 1996.
This year, the tournament became the first ATP World Tour and WTA combined tennis tournament to award both men’s and women’s singles champions each $1 million in prize money. The total prize money awarded increased to $11,073,328 with men and women sharing equally in all rounds.
Last year’s tournament drew 350,086 people to make it the most-attended tennis tournament outside the Grand Slams. The March 2012 event surpassed those numbers drawing 370,408 fans during its two-week run to break its own attendance record for the sixth straight year. With an expansive grounds for the tournament, even with record attendance the grounds never seemed overly crowded and had plenty of room and open space. The Hawkeye replay technology was installed on all eight match courts for 2011.
The 2011 BNP Paribas Open generated more than $289 million in economic impact in the Coachella Valley, the tournament reported.
Larry Ellison, co-founder and chief executive officer of Oracle Corp., purchased the assets from the previous ownership group in 2009.