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Monday, January 22, 2007
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Susan G. Komen for the Cure: New name, renewed mission to fight breast cancer
The Susan G. Komen Breast Cancer Foundation is marking its 25th anniversary with a renewed and impassioned mission that incorporates a new name and logo, a $1 billion commitment and a host of initiatives designed to support its promise to end breast cancer forever, the foundation announced in a news release.
The organization's new name is Susan G. Komen for the Cure and will be represented by a new logo featuring a customized version of the ubiquitous pink ribbon.
In the 25 years since its inception, Komen for the Cure has successfully brought breast cancer out of the closet, changing how the world talks about and treats the disease.
Race for the Cure
What: Komen Brainerd Lakes Race for the Cure eighth annual race to raise funds to fight breast cancer.
When: July 7.
Where: Forestview Middle School in Baxter.
For more information on the 5K run, 5K walk or 1-mile walk, go online at www.komenbrainerdlakes.org.
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It has grown to become the world's largest grassroots network of survivors and activists, investing nearly $1 billion in the cause and turning breast cancer into a priority health issue for women, researchers, health professionals and politicians.
Nancy G. Brinker, a breast cancer survivor, founded the organization in 1982 on a promise she made to her sister, Susan G. Komen, who died of breast cancer at age 36.
For the past 25 years, Komen for the Cure has played a critical role in every major advance in the breast cancer movement.
Because of the organization's efforts to establish the importance of early detection in finding and treating breast cancer, nearly 75 percent of women over the age of 40 now receive regular screening mammograms, compared to just 30 percent in 1982.
Before the organization was founded, the five-year survival rate for breast cancer, when diagnosed before it spreads beyond the breast, was just 74 percent. Today, it is 98 percent.
Komen is perhaps most widely known for its signature event, the Komen Race for the Cure - arguably the most successful fundraising and education event for breast cancer ever created. Brinker created the race series as a way to educate the public about breast cancer while raising funds to discover and deliver the cures.
The first race took place in 1983 in Dallas with 800 participants, many of whom wore pink to symbolize the breast cancer movement for the first time. Today, more than 1 million people annually participate in more than 100 race events, raising funds to help meet local breast health needs and educating their communities about breast health and breast cancer.
In the world of breast cancer, the big questions are still without answers: what causes the disease and how can it be prevented? One in eight American women will be diagnosed with breast cancer in their lifetime.
Without a cure in the next 25 years, an estimated 25 million women globally will be diagnosed with breast cancer and an estimated 10 million will die from the disease. It is obvious that breast cancer is not yet under control.
Komen is pledging to invest an additional $1 billion in education, community health programs and research in the next decade.
By the end of 2007, Komen already will have invested nearly $1 billion in breast cancer research and community outreach programs, making it the world's largest source of non-profit funds for the fight against breast cancer. Additionally, the organization is committed to agitating in the public policy arena to address life and death issues women face as they navigate the current health care system.
For more information on Susan G. Komen for the Cure or to learn about 2007 initiatives, visit www.komen.org or call (800) I'M AWARE.
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