For this year's Big Race, which is July 30-Aug. 1, BIR partnered with the All Harley Drag Racing Association, making the first two days a sanctioned points race. The final day will pit the AHDRA class winners against imports for a $50,000 purse.

With 350-400 racers in the AHDRA, Quick is optimistic that not only will the racers be at BIR, their fans will follow them as well.

"First year events are tough because you have to have a fine balance between promotion and getting the right sponsorships," Quick said. "We anticipate the partnering with the Harley Drag Racing that it will bring in a fan base of spectators. By placing a points race designation, it will really encourage racers that belong to that group to come and accumulate points."

"There's a learning curve. In our business there's a gamble."

Quick is also expecting Larry "Spiderman" McBride, the fastest man on two wheels, to be back at the Big Race. Last year McBride recorded a 5.883 atop his Top Fuel motorcycle, breaking his own world-record of 5.895.

Throw in the Lucas Oil NHRA Nationals, one of the biggest motorsports events in the Midwest that draws more than 100,000 fans, and Quick has reasons to be excited.

"As soon as Nationals ended last August," Quick said, "we were working on issues that evolve around that event. We're going into our 22nd NHRA National event. We're very fortunate to have a sponsorship with Lucas Oil. It takes a lot of work to put this event on but it's an exciting event to be a part of."

One thing Quick is especially excited about is having Ducati North America motorcycles as a title sponsor for the American Motorcycle Association Superbike Classic June 24-27.

As Quick points out, the new additions and changes for this season is all about doing what's best for everyone that comes through BIR's gates.

"We try to find a balance that's good for the track, good for the racers and good for the spectators as well," said Quick.