Today, a new, slimmer, trimmer Brainerd Dispatch will arrive at your home or place of business. It will be the outcome of a great deal of work by many members of our staff, and we think you will find it every bit as fresh and exciting as the "old" Dispatch.
The pages of the new Dispatch will be the same length as our current product, but they will be noticeably narrower. Our folks have worked hard to see that our typography and design have maintained the fresh and readable look you've been accustomed to.
You could well ask why we made the change. There are several answers.
First, there is the matter of economics. Readers know that the current economy is difficult. Newsprint is our No. 1 expense next to labor, and using a narrower page will save on this important resource.
Second, trimming the width of newspaper pages has been going on for many decades, slowly moving from a 16-inch page to our new 11-1/2-inch page. As newspapers across the country have made this change, the Dispatch has had to follow the trend. Working with newsprint mills that wish to make a standard-sized product or advertisers wishing to produce a standard-sized ad, the Dispatch must follow the national trend.
I can promise you that this change will be our last. Today's "new look" Dispatch will be as narrow as our press will allow us to print. Most other newspapers will be at this size within a year or two.
We think you'll quickly get used to the new size. As always, we welcome your thoughts and comments.
- Terry McCollough, publisher
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