Widseth Smith Nolting Wins National Marketing Award for Loon Center Video


The Society for Marketing Professional Services (SMPS), the premier A/E/C marketing and business development association, recently announced the recipients of its 2019 Marketing Communications Awards (MCA). This annual competition is the longest-standing, most prestigious awards program recognizing excellence in marketing and communications by professional services firms in the design and building industries. The MCAs were recognized during the “Evening of Excellence” at Build Business, the SMPS annual conference, on Thursday, August 1, in Washington, D.C.

Widseth Smith Nolting received the Award of Excellence in the Video – Client Pursuit category for its National Loon Center video submission. WSN worked closely with the National Loon Center Foundation to create the video with a very specific goal in mind — secure $4,000,000 in grant money from the Legislative-Citizen Commission on Minnesota Resources (LCCMR). Only 24 percent of the 273 projects submitted received funding, and a mere six percent were awarded their full asking amount. The National Loon Center was one of them.

This year Molly Dall’Erta, awards program director of SMPS, was thrilled to introduce the new custom-designed Award of Excellence, also known as the “M” award. “The custom award is something that I’ve wanted for our program for many years. I’m so excited to bring this to fruition,” Dall’Erta said. She also noted that the online judging was a great success with more than 150 jurors reviewing 315 entries, which is the highest number since 2008.

WSN is proud to have helped the National Loon Center Foundation during a critical stage of its project. They are excited to be part of the team as the design and development of the center continues to move forward. Learn more about the project at