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Wealth Column: Going for financial gold

Financial advisers Bruce Helmer and Peg Webb, Wealth Enhancement Group, look at financial strategies to reach retirement goals.

Bruce Helmer and Peg Webb, financial advisers at Wealth Enhancement Group and co-hosts of “Your Money” on KLKS 100.1 FM on Sunday mornings.
Bruce Helmer and Peg Webb, financial advisers at Wealth Enhancement Group and co-hosts of “Your Money” on KLKS 100.1 FM on Sunday mornings.

It’s hard to believe it has been five years since the last summer Olympics, and we’ve had an extra year to break out some of our best sports analogies. With that said, what do you have to do to achieve gold?

However, we recognize almost none of our readers are Olympic athletes. But that doesn’t mean we can’t take some lessons from the different athletes who do compete at the highest level.

Gymnastics, swimming and track: diversify

Most people probably don’t recall Michael Phelps taking the silver or Simone Biles taking the bronze in 2016. Why? They won a boatload of gold medals to go along with them.

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Your goal isn’t to make tons of money on any particular investment, but to have money when you retire. It is often the case that people are over-reliant on tax-deferred accounts, such as 401(k)s, or Social Security, or even a piece of property they hope will appreciate. If you don’t put all your eggs in one basket, it will be less impactful if one of your investments performs beneath expectations.

Distance events: pace yourself

When you were a kid, did you ever watch a marathon and wonder, why aren’t they going faster? Of course, now the answer is obvious. If you try to sprint your way through a long-distance race, you’ll be out of gas one minute into it.

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When it comes to your finances, knowing where the finish line is can help you properly calculate your risk. In the early going of your retirement, you can be more aggressive, as you will likely be able to endure the ups and downs of the markets. But that doesn’t mean you should throw money at risky stocks. Similarly, you should be more conservative as you near retirement, but that doesn’t mean you can just throw your money under the pillow and call it a day.

Basketball: know your squad

When you work with a financial adviser, you are working with a team of people who are professionals in their various fields. Your adviser will generally be the “face” of your investment strategy, but knowing who the planners, tax experts etc. to whom he will be passing the ball can give you the context to help you understand how your finances are being handled.

Equestrian events: get back in the saddle

When you ride horses competitively, falling comes with the territory. Equestrian competitors even wear emergency vests to help prevent severe injury. At some point in your financial journey, bad things are going to happen. An investment won’t go the way you hoped, you’ll have a costly health event, or you’ll experience job loss.

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It can be easy to give up on your investment strategy, but that guarantees you’ll miss the podium entirely in retirement. Don’t give up or make panic decisions. Remember, you only lose money on a stock if you sell it at a loss. Similarly, make sure your “emergency vest” is well stocked for a rainy day.

See you at the closing ceremonies!

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The opinions voiced in this material are for general information only and are not intended to provide specific advice or recommendations for any individual.

There is no guarantee that a diversified portfolio will enhance overall returns or outperform a non-diversified portfolio. Diversification does not protect against market risk.

All investing involves risk including loss of principal. No strategy ensures success or protects against loss.

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Bruce Helmer and Peg Webb are financial advisers at Wealth Enhancement Group and co-hosts of “Your Money” on News Radio 830 WCCO on Sunday mornings. Email Bruce and Peg at yourmoney@wealthenhancement.com. Securities offered through LPL Financial, Member FINRA/SIPC. Advisory services offered through Wealth Enhancement Advisory Services, LLC, a registered investment adviser. Wealth Enhancement Group and Wealth Enhancement Advisory Services are separate entities from LPL.
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