LOS ANGELES (Variety.com) - Vine's not sitting back and watching as Facebook-owned Instagram steals away its audience of short videos.
The company this week has offered users a new suite of editing tools that enable six-second videos to be manipulated in multiple ways -- which should help it hold onto a growing group of influential stars that are breaking out on the platform.
Until now, Vine users have been limited to just posting footage they film directly on their cameras with a few editing options.
A new camera feature, however, enables videos to be shot in low light, move and duplicate scenes, even mute sound.
Multiple videos saved on phones can also be imported and edited together and shared.
Vine has been showcasing some of the latest videos taking advantage of the new tools, meant to provide more "creative freedom," here.
Vine's update comes after Instagram launched Hyperlapse, a new app to capture high-quality time lapse videos even while in motion.