PINE RIVER -- The second annual Rock It Forward concert to benefit the Brainerd Lakes Pay It Forward Cancer Fund is scheduled Oct. 19 at Pine Peaks Events Center in Pine River.

The concert will feature Zeppo, playing the music of Led Zeppelin, with special guests and a lakes area favorite Wyld Ryce band. Doors open at 6:30 p.m. and music beginning at 8 p.m.

Tickets for this concert, geared for all ages, are $25, with all ticket proceeds donated to the cancer fund. Tickets are available by calling 800-838-3006, online at or at the door.

The Brainerd Lakes Pay It Forward Fund at the St Joseph’s Foundation/Essentia Health was established by Wayne and Sylvia Swanson of Breezy Point. The fund was created as a way to provide financial assistance for basic living expenses to lakes area residents who are undergoing cancer treatments, organizers said in a news release. The Swanson’s have raised thousands of dollars in assistance through their annual golf tournament every August.

In addition to the music, there will be full bar service, non-alcoholic beverages and food available on site.

"We're very excited for this opportunity to once again help individuals and families in our community who are struggling with very serious health issue. When you’re sick, the last thing you should have to worry about is how to make rent or put food on the table,” event organizer and Outing resident Paul Boblett said in a news release. “I simply don’t know anyone who has not been affected by cancer in some way, whether it’s a spouse or family member, friend, or co-worker. Both my wife and I are cancer survivors and our experiences have provided us some perspective. This concert is a great way to help others, spread the word about the fund, and have a good time while doing it.”

Boblett stated the local business community has been supportive though the underwriting of the concert, especially Dave and Julie Peterson of Pine Peaks Event Center, who donated their facility for the event.

Zeppo was formed after an impromptu jam session in October 2016 and, since that time, the band has regularly headlined concert venues across the state. They have been described as a “fan band” because the members all grew up listening to Led Zeppelin, so much so that it could possibly be found in their DNA, a news release stated.

The band is comprised of Minnesota rock veterans including singer-guitarist John Eller; guitarist Terrance J. Fisher; drummer Noah Levy; bassist Boblett; and keyboardist Zach Sershon.

Zeppo cuts a wide swath of the extensive Led Zep discography and their sets regularly including the memorable “Kashmir,” “Ramble On,” “Black Dog” and some deeper catalog cuts.

Wyld Ryce is a lakes area staple, a news release stated. The band was popular in the early ‘80s and recorded and released two full-length albums and a 45 record single. They reformed in 2016 with all but one original member after a nearly 30 year hiatus and have performed regularly across the area for the past few years for thousands of concertgoers.

The band includes husband and wife team of John and Vicki Palmer on vocals and keyboards; bassist Craig Englehart; guitarist Joel Jenkins; keyboardist Jim Cervin; and drummer Todd Johnson.

This event is made possible by the following businesses C&C Boat Works, Crosslake Ace Hardware and Appliance, Crosslake Communications/Emily Cooperative Telephone Company, Crosslake Drug, Crosslake Veterinary Hospital, Northland Press, Pine Peaks Event Center, Pine River State Bank, Reeds Market, Wes Hanson Builders, Barstock Liquors, First National Bank, and Miller Construction. In-kind sponsors include First Impression Printing, Action Entertainment, Brainerd Dispatch/Echo Journal, D&D Beverage Co. and C&L Distributing.