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With its newest product, the USPS just went where no email has ever gone before

Courtesy / USPS

The U.S. Postal Service is providing customers of all ages with a treat for their senses with the release of its first ever scratch-and-sniff stamps.

Take that, email.

The aroma of the "Frozen Treats Forever" stamps will remind customers of the sweet scent of summer when mailing and receiving letters of love, friendship, party invitations and other correspondence, the postal service said in a release.

The stamps were officially dedicated and released Wednesday, June 20, at a children's museum in Austin, Texas.

"The Frozen Treats stamps offer the latest innovation in stamp design, which means you can add the sweet scent of summer to your cards and letters," said Luke Grossman, Vice President of Finance and Planning for the U.S. Postal Service. "It's a fun way to enjoy the stamps, but it's even more fun to share the experience with your friends and family."

The scented stamps feature illustrations of colorful, icy pops on a stick and come in a variety of shapes and flavors.

The booklet of 20 stamps showcases the work of Margaret Berg, of Santa Monica, Calif., depicting whimsical watercolor illustrations of frozen treats.

Each of the 10 stamp designs includes two different treats. The words "FOREVER" and "USA" appear along the bottom of each stamp.

Customers may pre-order the stamps now by clicking here.

Ross Torgerson

Digital Reporter for Forum Communications. Native of Moorhead, Minn. Have a question or story idea? Email me at Follow me on Twitter @RossTorgerson