Crow Wing County sales tax collection breaks records in 2020

More than $7.4 million in sales tax revenue was collected in 2020, a 6.5% increase over 2019, generated from approximately $1.5 billion in retail sales in Crow Wing County.

Crow Wing County Engineer Tim Bray demonstrates the thickness of pavement used to overlay highways Tuesday, March 16, 2021, during the county board's committee of the whole meeting. Chelsey Perkins / Brainerd Dispatch

2020 will forever be associated with a number of negative economic measures, but for Crow Wing County, it brought the highest sales tax revenue recorded thus far.

County Engineer Tim Bray shared this and a number of other statistics about the county’s half-cent local option sales tax, adopted in 2015 to bolster funds available for road maintenance, during the Tuesday, March 16, committee of the whole meeting. Focusing on revenue gains surpassing expectations and the county’s increasing reliance on the funds, Bray’s presentation sought to make the case for an extension of the tax through 2040.

“The percentage of the local option sales tax has grown over time, and we’ve become reliant on it,” Bray said. “Now, as I mentioned, it’s the largest revenue source we have.”

Revenue from the local option sales tax has increased annually in Crow Wing County since its inception. This chart was presented Tuesday, March 16, 2021, during the county board's committee of the whole meeting.


More than $7.4 million in sales tax revenue was collected in 2020, a 6.5% increase over 2019, generated from approximately $1.5 billion in retail sales in Crow Wing County. This is significantly higher than projections at the time the board considered adopting the sales tax, which predicted the county would garner $4.2 million annually. A study conducted by the University of Minnesota Extension at the time predicted slightly more than half of the tax would be covered by tourists spending money in the county.

RELATED: Crosslake: Legislature will hear local option sales tax presentation

“There is a reason why those big boxes want to be here, because people come here. We’re a region hub, and this is a great reason why it’s been so successful,” Bray said.

That amount surpassed state aid for the first time last year as the highest source of revenue for the highway department. Minnesotans spent less time on the roads while working and going to school from home — thus contributing fewer dollars through the state’s gas tax, Bray said.

A Tuesday, March 16, 2021, chart shows primary funding sources for the Crow Wing County Highway Department.

“We have discovered that state aid, which has traditionally been very stable, is not as stable as we thought. Some of the trending is still yet to be seen, but I think we all know — we’re hosting this meeting remotely now — that the work in Minnesota and the country, there’s going to be a lot of people who try to keep this once we’re out of COVID. Work remotely, drive less,” Bray said.

RELATED: Local option sales tax generates more revenue for county than projected
Currently scheduled to sunset in 2025, the local option sales tax has earned $31.2 million for the county’s coffers thus far, all of which was directed toward road reconstruction, resurfacing and maintenance. Bray said this infusion of cash resulted in significant improvements in the ride quality index throughout the county — or, more simply put, the county’s roads are a lot less bumpy. A map of the county system once splattered in red, indicating poor road quality, now sports mostly yellow and green tones.


A comparison of the ride quality index between 2015 and 2021 shows improvements of Crow Wing County roads, presented Tuesday, March 16, 2021, during the county board's committee of the whole meeting.

As Bray and his staff look to lay out the next five-year highway improvement plan for 2022-26, he said not knowing whether the tax will be extended presents a challenge to those efforts.

“One of the reasons why we need to continue on is if we don’t continue to put money into the system, it will go right back to the red roads and orange roads that we saw in 2015,” he said. “And we need to protect our investment. … We were there back then because we had the roads, but we couldn’t maintain them. At that time, we weren’t even crack sealing. We didn’t have the money to crack seal as much as we should have.”

RELATED: Crow Wing County Board: Engineer highlights sales tax impacts
Beyond catching up on maintenance, Bray said there are expansions to the road and highway system he’d like to implement in the future, including longer-lasting fixes, intersection and safety improvements, wider roadway sections in some areas and the conversion of some gravel roads to pavement.

A pie chart shows the expected revenue sources for the highway department this year presented Tuesday, March 16, 2021, during Crow Wing County's committee of the whole meeting.

According to Bray’s figures, replacing the revenue from the sales tax would mean increasing the county’s overall property tax levy by 19.1% — and that’s assuming no other departments proposed increases. This would equate to a nearly 500% increase to the portion of the levy dedicated to the highway department.


RELATED: Crow Wing County Board: Sales tax leads to 'robust' highway spending
Commissioner Paul Koering, participating in Tuesday’s meeting virtually from Florida, was the lone county board member who voted no on the sales tax measure in 2015. As he has a number of times since, Koering pointed out he’s since changed his mind.

“I just want you to know that I certainly am convinced in your program here,” Koering said. “Just letting you know, you don’t have to convince me anymore.”

RELATED: Kicking the can down the (crumbling) road: Local officials call for more transportation funding
A public hearing on extending the local option sales tax is set for the board’s April 13 meeting, at which time the board may vote on a new resolution extending it through 2040.

CHELSEY PERKINS may be reached at 218-855-5874 or . Follow on Twitter at .

Chelsey Perkins is the community editor of the Brainerd Dispatch. A lakes area native, Perkins joined the Dispatch staff in 2014. She is the Crow Wing County government beat reporter and the producer and primary host of the "Brainerd Dispatch Minute" podcast.
Reach her at or at 218-855-5874 and find @DispatchChelsey on Facebook, Twitter and Instagram.
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