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Destination Downtown: Loidé Oils & Vinegars seeks expansion, addition of luxury appliances

Loidé Oils & Vinegars is one of three finalists for the 2019 Destination Downtown Business Challenge. In a change this year, the winner will be decided by a public vote. The voting period is Nov. 11-Nov. 15 with the winner announced Nov. 21. Votes may be cast online at downtownbrainerd.org or by paper ballot at the Brainerd Lakes Chamber of Commerce.

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Loidé Oils & Vinegars, which originated in Nisswa, has already expanded to Walker, Bemidji and Monticello and is proposing to add a downtown Brainerd location with an expansion into high-end professional appliances. Rendering courtesy of Widseth Smith Nolting

A six-year-old company owned by Lois Hensel, Loidé Oils & Vinegars, is proposing an expansion to downtown Brainerd and an addition of high-end appliances with a demonstration area for cooking classes.

Loidé Oils & Vinegars, which originated in Nisswa, has already expanded to Walker, Bemidji and Monticello and is one of three finalists for the Destination Downtown Business Challenge.

Loidé (Italian for Lois) Oils and Vinegars includes a tasting bar and gifts and offers classes.

Hensel said she believes there is a market here for high-end appliances and a demonstration area to keep those dollars here that are now leaving the community, particularly in an area with high-end lake properties. She envisions expanding on cooking classes and incorporating her oils and vinegars, and working with downtown eateries.

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Lois Hensel is the owner of Loidé Oils & Vinegars, one of three finalists for the Destination Downtown Business Challenge in Brainerd. The Nisswa-based business seeks to expand to Brainerd with its variety of oils and vinegars while also offering high-end professional appliances along with demonstrations and cooking classes. Renee Richardson / Brainerd Dispatch

“I think it is going to definitely draw additional customers to downtown,” Hensel said of expanding to Brainerd.

She pointed to national trends for healthy eating that have enhanced the retail market for her oils and vinegars. And Hensel has online sales for her product as well. She supplies area resorts and restaurants with her products, including Grand View Lodge in Nisswa and Madden’s Resort on Gull Lake, along with Ganley’s, Main Street Ale, Walker Coffee Shop, Rafferty’s of Crosslake and Adirondack.

Hensel said her early days were slow but once she got people to try her product, it sold itself. She opened her store in Nisswa in 2013 and grew from there, adding the other locations one by one in following years. Hensel said she is always looking at ways to grow and improve.

In addition to the oils and vinegars, she offers local honey, non-GMO soups, preserves, barbecue sauces and jellies.

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Loidé Oils and Vinegars includes a tasting bar and gifts. It includes artisan extra virgin olive oils imported from all over the globe and aged balsamic vinegars from Modena, Italy. Rendering courtesy of Widseth Smith Nolting

Hensel, a married mother of two adult boys with four grandchildren, said she has a need to continue to evolve and the next evolution of her business will be the addition of the luxury appliances, which she added in her business plan will work well with the products she already offers. The appliances would include but not be limited to hoods, ranges, cooktops, built-in ovens, microwaves, steamers, pizza ovens, warming drawers, washing machines, dryers, and outdoor grills with related appliances.

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An owner with a strong attention to detail for her retail services and product line, Hensel is the youngest of 10 children. She said she learned the value of a strong work ethic, accountability and honesty from her parents. With several stores in the state, she’s used to putting in the hours to make her growing business a success. Hensel said the trends toward healthy eating have enhanced the retail market for the quality oils and balsamic vinegar.

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Loidé Oils and Vinegars proposes to have a demonstration area as part of its operation for high-end appliances and incorporating its oils and vinegars. Rendering courtesy of Widseth Smith Nolting

“When people taste it, they can taste the difference,” she said. Hensel also sells online to customers and noted her stores draw from seasonal and year-round residents.

Hensel envisions a monthly appliance and win expo, cooking demonstrations, techniques and food preparation.

“The complete concept for Loidé Oils & Vinegars is the offering of a way to consume clean, healthy foods,” Hensel wrote in her business plan. “... This expansion into downtown Brainerd will allow an opportunity to offer clients a ‘hands-on’ experience and the opportunity to physically work with some of the appliances.”

Related Topics: RETAILTOURISM
Renee Richardson is managing editor at the Brainerd Dispatch. She joined the Brainerd Dispatch in 1996 after earning her bachelor's degree in mass communications at St. Cloud State University.
Renee Richardson can be reached at renee.richardson@brainerddispatch.com or by calling 218-855-5852 or follow her on Twitter @dispatchbizbuzz or Facebook.
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