Essentia Health unveils anti-vaping campaign, toolkits

Photo illustration by Metro Newspaper Service.

As the use of electronic cigarettes continues to rise, Essentia Health and community partners are aggressively pushing back against the epidemic with a “Don’t Blow It” anti-vaping campaign, Essentia Health reported.

Campaign toolkits are hosted online at and feature a variety of resources aimed at curbing vaping. Tools include educational materials, posters, fact sheets and infographics, as well as support for users looking to quit. The campaign is the result of repeated requests from area schools seeking help in educating their students about the dangers associated with vaping, a news release stated.

Earlier this month, the Centers for Disease Control and Prevention issued a warning against the use of e-cigarettes, which are battery-operated devices that simulate smoking and contain nicotine and heavy metals like nickel, tin and lead -- among other harmful chemicals. The CDC’s alert came amid its investigation into hundreds of vaping-related sicknesses and at least five deaths. A rash of users have reported possible pulmonary disease. Lung injuries and seizures have become increasingly prevalent.

According to the 2018 National Youth Tobacco Survey, administered by the U.S. Food and Drug Administration, 1.5 million more students used e-cigarettes compared to 2017. There was a 78% increase in use among high school students, from 11.7% to 20.8%. And there was a 48% increase in use among middle school students, from 3.3% to 4.9%. Overall, e-cigarette use also has led to a surge in tobacco use.

Locally, a 2019 survey conducted at Brainerd High School shows that 20% of students have reported vaping in the past 30 days.


At the heart of the campaign is the “Don’t Blow It” film, a 10-minute video -- available at -- produced exclusively by high school students.

“We felt, at Essentia Health and with our community partners, that there was more we could do to educate our youth about the health risks associated with vaping,” stated Jill Doberstein, Tobacco Treatment Program supervisor at Essentia Health, in a news release. “But we also knew that to reach kids, their peers were going to be the best messengers. So we partnered with students at area schools to share their experience and their raw personal stories. The video is so powerful, it will send goosebumps up your spine.”

Community partners in the “Don’t Blow It” campaign include the American Lung Association and St. Louis County Public Health and Human Services.

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