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Hautala speaks at National Bicycle Tourism Conference

SAN DIEGO - Aaron Hautala, owner of RedHouseMedia and president of the Cuyuna Lakes Mountain Bike Crew, recently spoke at the National Bicycle Tourism Conference in San Diego.

Aaron Hautala
Aaron Hautala

SAN DIEGO – Aaron Hautala, owner of RedHouseMedia and president of the Cuyuna Lakes Mountain Bike Crew, recently spoke at the National Bicycle Tourism Conference in San Diego.

Hautala joined representatives from nationally recognized cycling destinations Park City, Utah and Eagle, Colo., as well as the International Mountain Bicycling Association (IMBA), in leading a panel discussion called "What mountain bikers want."

"We talked about what cycling destinations must do in order to retain and recruit new cyclist customers to our communities," Hautala said. "Purposeful identity, expanding trails and providing the best customer experience on and off the trails is critical to keep visitor dollars coming back year after year."

Tourism, chamber and government officials from across the United States joined cycling advocates, including Pedal Minnesota and Explore Minnesota Tourism, at the four-day conference held at the Bahia Resort Hotel in San Diego.

"This group of people represent the best of the best cycling destinations in the nation. It's a great privilege for Cuyuna to be a peer destination to Steamboat, Colo., Helena, Mont., and Park City, Utah," Hautala said. "As we start to roll out the Cuyuna Master Vision for Trails in January, our entire community will have the ability to see the amazing opportunities on our local horizon."

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Since the Cuyuna Lakes Mountain Bike Trails opened in 2011, the Crew has actively partnered with Explore Minnesota Tourism, Pedal Minnesota, the Minnesota Department of Natural Resources, PeopleForBikes, Crow Wing County and IMBA to promote trail and cycling advocacy, both in Cuyuna and around the United States.

Hautala, owner of RedHouseMedia, a Brainerd-based advertising agency, frequently speaks on the topics of communication, identity and creative strategy at conferences for varying industries throughout the upper Midwest.

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