Downtown Window Walk set for Friday

Downtown Brainerd businesses will decorate their windows for the holidays and run special promotions.

An array of Christmas decor is displayed in a store window
Holiday decorations light up downtown Dec. 3, 2021, during the Hometown Holidays Downtown Window Walk and tree lighting in Brainerd.
Kelly Humphrey / Brainerd Dispatch file photo
We are part of The Trust Project.

BRAINERD — Santa Claus, Christmas tree lighting, carolers and shopping specials will meet visitors in downtown Brainerd Friday, Dec. 2.

The fourth annual Downtown Window Walk is set for 5-7 p.m. Friday, with businesses encouraged to decorate their storefront windows according to the theme Candy Cane Lane.

Many businesses will be open late until 7 p.m., while carolers from Brainerd High School will spread a little holiday cheer with festive tunes.

The Christmas tree at City Hall will be lit at 5 p.m. to kick off the festivities, and Santa Claus will be available for visits and photos at CatTales Books & Gifts starting at 4 p.m.

Businesses will run special promotions during that time, and shoppers can participate in the Hometown Holidays giveaway. Small business passports are available at any of the participating downtown businesses, and shoppers who make 10 purchases of at least $10 will be entered into a drawing. Ten winners will receive $100 gift card packages.


The passport promotion runs through Dec. 17 and includes the following businesses: Bells and Blossom, Bob & Fran’s, Coco Moon Coffee Bar, Copper Cat Escape Games, The Crossing Arts Alliance, Crow Wing Food Co-Op, Dragon Forge Games, Elysium Hair Studio, Fancy Pants Chocolates, Knotty Pine Bakery, Olson’s Corner Keepsakes, Purple Fern Bath Co., Sage on Laurel, The Gallery, Thairapy Lash & Beauty, The Olde Open Window, Visit Brainerd and Ya Sure Kombucha. Completed passports can be brought to Purple Fern, Knotty Pine or Visit Brainerd.

More by Theresa Bourke
Brainerd High School and the Brainerd Family YMCA are partnering to offer a lifeguard class this semester and allow students to become certified through the American Red Cross.
Board members approved a budget revision for the 2022-23 school year with a much smaller projected deficit than anticipated last summer.
This week's feature read is "The Paris Apartment" by Lucy Foley.
Officials at Brainerd Public Schools and Reichert Bus Co. are working to combat the issue with hiring bonuses for new drivers and the consolidation of routes.
The district will spent $21,300 plus the cost of travel to consultants from PartnerED for strategic planning services.
Hutchinson teen Zac Padrnos won the top prize with a walleye weighing in at 9.45 pounds.
Linsey Strand, Tanya Bergman and Aaron Schmidtbauer are among the 131 nominees.
If allowed, alcohol sales and consumption would be limited to permitted events in the parks.
The policy would include temperature and directional light restrictions.
This week's featured read is "Angle of Declination" by Deerwood couple Doug and Sally Mayfield.
An event for parents and community members is set for 5:15 p.m. Wednesday, Jan. 25, in the Forestview Middle School cafetorium.
City staff will bring forth revisions in terms of dealing with long grass, unshoveled sidewalks, garbage and animal feces.
The measure affects Brainerd's residentially zoned neighborhoods.
Barb Mack published "The Hand I've Been Dealt: A Life Lived with Epilepsy" in November.
Brainerd City Council members favored exemptions for snowblowers from the city's noise ordinance. The mayor disagreed.
Council members directed to staff to draw up ordinance amendments that would allow residents to have four chickens on top of the other pets allowed.
This week's featured read is "The Invisible Life of Addie LaRue" by V.E. Schwab.
The Baxter City Council will discuss the project Tuesday, Jan. 17.
Council members will discuss amendments on the number of pets, including chickens, allowed in the city.
Board members approved minor changes to the district's summer school policy.
On a 4-2 vote Monday, Jan. 9, board members agreed to hire PartnerED over the Minnesota School Boards Association.
This month's feature read is "The Seven Husbands of Evelyn Hugo" by Taylor Jenkins Reid.
The three earned the most votes in the four-year board race in November and will serve through December 2026.
New board member DJ Dondelinger questioned Monday, Jan. 9, why Brainerd Public Schools changed the name of Christmas break to "winter break."
The moratorium prohibiting the demolition of housing units for green space or parking lots in residential areas of the city will extend through mid-April.
The Lakes Recovery will be the first sober home catering to women in Crow Wing County.
The study will determine the feasibility of a pedestrian bridge across Highway 210 near Lum Park.
Kara Terry and Jeff Czeczok took the oath of office for their first term on the Brainerd City Council.
My first read of 2023 is "Josie and Vic" by Debra Thomas.
Liam Vanderflute turned 1 on Jan. 1, 2023, after being the first baby born in Crow Wing County in 2022.

Put on by the Destination Downtown Brainerd Coalition, the Window Walk and passport promotions are key ways to garner support for small businesses this year.

“I know it’s always easy to shop on Amazon or go to Target or Walmart, but these small businesses downtown have real people with real impact in the community, and their livelihoods depend on it,” coordinator Rylie Weber said. “And they all put themselves out there to create a business that’s unique and create something that people can love and have local in their downtown.

“And it’s not like walking in a mall or walking in a big box store. They actually have human connections, so it’s really important this time of year to not forget about our small businesses because if people don’t shop small they’ll run out of those opportunities to do so.”

Passports are available now, and 500 will be given out, so shoppers are encouraged to get them as soon as possible.

Downtown for the holidays

Santa will be at CatTales Books & Gifts Dec. 2, 9, 10, 16, 17 and 23 for photos. Times of his visit are available on the CatTales Facebook page.

Santa’s Workshop is set for 10 a.m. to 1 p.m. at Revel Row, 614 Front St., and will include cookie decorating, letters to Santa and ornament decorating.

For a list of other holiday events in downtown Brainerd, visit the Destination Downtown Brainerd Facebook page.


THERESA BOURKE may be reached at or 218-855-5860. Follow her on Twitter at .

Theresa Bourke started working at the Dispatch in July 2018, covering Brainerd city government and area education, including Brainerd Public Schools and Central Lakes College.
What To Read Next
Subscribe and listen to the Brainerd Dispatch Minute at, Apple Podcasts, Spotify or Google Podcasts.
Area school closings, delayed starts and early dismissals, business, event and meeting notices. Check back for updates to these listings.
Mom protects her cheeks with moleskin at ski meet.
Students recognized for achievements